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Using Addreality Face module for audience recognition you can increase advertising efficiencyGet 30 days free trial
We make Digital-out-of-Home more effective. Just like online.
We make your Digital-out-of-Home audience clear and easy to define, just like online. Measure your audience by using video analytics.
We help brands and agencies to create real-time targeted interactive projects for different age and gender audience groups.
We provide real time analytical and demographical data, that enables an option of RTB in DOOH.
With increasing number of displays trying to attract audience attention, advertisers need to be sure that their message has been received. Anonymous Video Analytics gives them this acknowledgement.
Use Addreality Face for audience data collection to prove advertisers that their content was viewed by target demographic groups. Real-time data collection gives you an opportunity to use programmatic technologies.
Addreality Face provided with real-time API and has already integrated with Addreality Manager. You can create interactive projects with trigger-based audience targeting in Addreality Designer.
DOOH audience measurement breakthrough. Addreality Face provides audience data for Addreality Manager. Affordable and easy-deploying audience measurement solution. Instant face detection technology considers even glimpses.
New opportunities for DOOH campaigns targeting. Addreality Face is available in Addreality Designer, where you can create flexible playback conditions according to audience behavior. The visual editor enables to create behavioural advertising script without any programming skills. Your content will be shown to your target audience, and the touch kiosk interface will be adjusted for your customers.
Works with wide range of cameras, including inexpensive web-cam models.
Speed and accuracy: face detection and classification takes less than 0.2 sec.
The solution has already been integrated into Addreality Manager.
Works without the Internet. The module stores meta data locally.
Doesn’t require extra equipment, works on Digital Signage point.
Security: images are not saved and not sent while the settings enabled.
Scene analysis: calculates OTS.
Views and playbacks counting: detects all faces in scene immediately with 95%+ accuracy (distance depends on camera resolution).
Face tracking: provides with person`s dwell- time at scene, his/her position and distance.
Gender classification with up to 90% accuracy.
Age classification: 4 age groups (child, youth, adult, elder), absolute age (+/- 5 years).
CSV export and realtime API (websocket, Web Protocol).
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