Architecture of the platform — Addreality


The platform architecture consists of four components:

  • Addreality Designer

    Addreality Designer –

    to create advertising campaign templates and interactive projects. Installation on computers of the staff members responsible for artwork generation.

  • Addreality Player –

    to playback advertising campaigns on broadcast devices. Installation on broadcast devices.

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    Addreality Manager –

    to control advertising campaigns and broadcast devices. Operation via web interface. Installation on server or operated from Addreality cloud.

  • Back end –

    to provide interaction of the abovementioned components. Likewise Addreality Manager, to be installed on server or to be used from Addreality cloud.

The transfer is realized by using 443 ports and includes the following data:


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