The platform architecture consists of four components:
to create advertising campaign templates and interactive projects. Installation on computers of the staff members responsible for artwork generation.
to playback advertising campaigns on broadcast devices. Installation on broadcast devices.
to control advertising campaigns and broadcast devices. Operation via web interface. Installation on server or operated from Addreality cloud.
to provide interaction of the abovementioned components. Likewise Addreality Manager, to be installed on server or to be used from Addreality cloud.
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