Architecture
The platform architecture consists of four components:
Addreality Designer –
to create advertising campaign templates and interactive projects. Installation on computers of the staff members responsible for artwork generation.
Addreality Player –
to playback advertising campaigns on broadcast devices. Installation on broadcast devices.
Addreality Manager –
to control advertising campaigns and broadcast devices. Operation via web interface. Installation on server or operated from Addreality cloud.
Back end –
to provide interaction of the abovementioned components. Likewise Addreality Manager, to be installed on server or to be used from Addreality cloud.
The transfer is realized by using 443 ports and includes the following data:
Advertising campaign templates
Advertising campaigns
Media files
Statistics
Data introduced by users through input forms on broadcast devices
Playback settings
Control commands
Screenshots from broadcast devices
Logs
The platform components can be operated in accordance with the access rights (roles) of the users. For each role there is a set of available platform features assigned to achieve particular business targets.
- Addreality Player
Player characteristics and possibilities
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Solutions, ready for realization within the platform
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