Information about companies conversion rate filtered by devices. Views count: Displayforce detects people immediately (during their standing in front of the device playing content) with 98%+ accuracy (the distance depends on camera resolution).
Information about audience demographics filtered by devices. Gender classification with up to 90% accuracy. Age classification: 3 age groups (child, youth, adult), absolute age (+/- 5 years).
A/B testing: dwell-time and audience data comparison between various companies. It`s necessary to understand which content has mostly influenced on the target audience. You can be sure that you're playing your advertising content in the right place, at the right time, in front of the perfect audience.
Realtime campaign reports in your In-house SSP extension
Number of ad plays. Fact for this moment.
The total budget for the current model and the actual expenses for today.
OTS — opportunity to see (impressions) based on historical or entered data about screens profiling, targeting rules, timings, and campaign schedule. Forecast and fact for this moment.