The ecosystem of digital advertising solutions in the Rive Gauche chain stores — Addreality

The ecosystem of digital advertising solutions in the Rive Gauche chain stores

The history of project

Federal chain operating in 11 time zones

Project description

The chain of perfume and cosmetics boutiques «Rive Gauche» became one of the first large retailers in Russia using Digital Signage devices instead of traditional printed POS materials. They constantly increase the range of technologies using for communication with customers.

“Rive Gauche” today

“Breakthrough of the Year” according to the results of Retexpo exhibition 2016

After the participation in Retexpo exhibition 2016 Addreality won recognition of the best specialists and companies in the Digital Signage sphere. It`s the only exhibition with a full range of modern technologies, equipment and retail business resources. The Rive Gauche project won the «Breakthrough of the Year» nomination because of the «Digital POS materials» solution.

Collaboration with Street Communication Company

In collaboration with Street Communication equipment manufacturer (Paris) Addreality created unique project at Galeria shopping center (St. Petersburg).

Within the program the flexible LED column, transparent video walls, broadcasting content continually, and flexible LED arch over the escalator were installed.

Non-traditional solutions mesmerize and attract attention: the displays at the entrance of boutique interact with customers while the comprehensive and dynamic constructions engage in product choice process. Flexible arch device deserves individual attention because of 12 strips of LED display 3,6 meters wide with 1500 units brightness.

The main idea is that the Addreality platform enables to transform complex solutions into easy ones — the equipment installation and mounting are compensated by the ease of use.

  • All the system is centrally managed from the one platform.
  • The system can be used without any additional technical support.
  • The intuitive visual interfaces enable employees to manage content and schedule campaigns themselves.

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