Before: enormous amount of time and resources for setting up a campaign
Requirement of advertising content standardization
After: totally new form of interaction with a customer
Automatization of 230 retail stores in Russia
More than 1000 digital solutions
Just 1 person managing the content
Visitor engagement into product selection process
Ultimate advertising content standardization
Automatic campaigns management
New customer experience creation
Creating a unique brand image
Creating the WOW – effect
The chain of perfume and cosmetics boutiques «Rive Gauche» became one of the first large retailers in Russia using Digital Signage devices instead of traditional printed POS materials. They constantly increase the range of technologies using for communication with customers.
The option to get the audience behavior statistics
The target audience involvement
Evaluating the impact of every campaign
The full automation of campaign playback
The corporate process management
The analysis of customer communication with interactive devices
The service quality evaluation
After the participation in Retexpo exhibition 2016 Addreality won recognition of the best specialists and companies in the Digital Signage sphere. It`s the only exhibition with a full range of modern technologies, equipment and retail business resources. The Rive Gauche project won the «Breakthrough of the Year» nomination because of the «Digital POS materials» solution.
In collaboration with Street Communication equipment manufacturer (Paris) Addreality created unique project at Galeria shopping center (St. Petersburg).
Within the program the flexible LED column, transparent video walls, broadcasting content continually, and flexible LED arch over the escalator were installed.
Non-traditional solutions mesmerize and attract attention: the displays at the entrance of boutique interact with customers while the comprehensive and dynamic constructions engage in product choice process. Flexible arch device deserves individual attention because of 12 strips of LED display 3,6 meters wide with 1500 units brightness.
The main idea is that the Addreality platform enables to transform complex solutions into easy ones — the equipment installation and mounting are compensated by the ease of use.
Partner: KORUS Consulting Company
Partner: Vitrina «A» Company
Partner: Ziglayn Company
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