Addreality Sphere Manager: cloud-based media planning and content management system has unified all digital devices in the store into a single instrument with powerful functionality: centralized remote content management, media planning scheduler, equipment status control, automated turn on/off of the devices on the defined schedule;
Incredible interactive installation
Digital Tree
Moscow, Afimall City shopping center, iQOS Store
22,000,000
visitors per year Afimall average attendance
PROJECT HISTORY
iQOS is a new high-tech brand
iQOS comes to Russia with a strong digital communications strategy
Addreality platform is selected for the project as a leading innovative technology in digital signage
Digital Tree is installed at iQOS Store in Afimall City
PROJECT GOALS
Incoming traffic increase
Building iQOS high-tech brand in Russia
Involving customers into interaction with sensory marketing materials
Driving revenues through customer engagement into goods selection process
Customer loyalty increase
Viral wow-effect and word-of-mouth
Omnichannel strategy
The product presentation is organized with interactive devices and sales assistants
A customer can try and than purchase product or place an order through the online store and subscribe to tobacco sticks delivery
The client support is ready to answer any customer questions
The omnichannel strategy focuses on a customer: all the channels communicate with each other
What makes a Digital Tree?
1. Leaves of the Tree: 120 screens + 120 Intel Compute Sticks
Synchronous playback of video on 120 screens. The content on all screens is individual, effects are synchronized via P2P connection.
Each screen is powered by one Intel Stick, which is securely hidden behind the screen. All content mechanics take place in real time without delays.
2. Directed sound
Sound management limits the influence of external noises and automatically changes the playlist based on pre-defined criteria (for example, reacting to a certain number of visitors in the store).
3. High resolution video walls
Striking visual content integrated with the entire digital ecosystem.
160
digital devices management at the single store
Digital Tree in Action
PARTNERS
iiyama interactive touch panel
INTEL® PC STICK for screens INTEL® PC nuc for videowalls
120 screens FOR DIGITAL TREE SCREENS FOR VIDEOWALLS
directed sound panels
IQOS unified digital ecosystem
The colorful dynamic content
Physical and virtual interaction with product and brand
The detailed product information
Option of the whole store design change by small screen touch
About Addreality software for interactive installations
Software platform for digital signage content creation and automation in retail, banks, airports, restaurants and other industries
Collects data about the store and the audience
ANALYZES the effectiveness of advertising
Centrally manages content and equipment
This creative installation in branded iQOS store attracts new customers and engages them into interaction, helps them to choose the right product and offers unforgettable shopping experience.
CUSTOMER: IQOS
Production of the Digital Tree project was a challenge. What we have delivered is absolutely unique in POSM industry; the project has no analogues.
Integrator: Vitrina A
We are happy to exercise such ambitious and creative projects. High quality digital POS materials must serve the goals of the business and the unbelievable attracting effect of the Digital Tree on the iQOS store visitors only proves that.
Software vendor: Addreality
Innovation
For iQOS Digital Tree, Addreality created a digital ecosystem using three main components of its sphere platform.
Addreality Sphere Manager: cloud-based media planning and content management system has unified all digital devices in the store into a single instrument with powerful functionality: centralized remote content management, media planning scheduler, equipment status control, automated turn on/off of the devices on the defined schedule.
Content visual editor Addreality Sphere Designer provides the functionality to create interactive marketing projects for sensory devices without programming, split the content into the zones for broadcasting on video walls of any resolution, ensuring cohesive image during broadcast and the possibility to create interactive mechanics with P2P synchronization of the devices.
Case: creating a unified system for customer communication based on Digital Signage technology
Partner: KORUS Consulting Company
Software developer in digital POS system: Addreality
Project objectives:
Centralized management of advertising and informative content in all bank branches.
Providing reasonable information in real time (for example, current exchange rates).
The global optimization of labour time required for customer communication.
Solutions:
The single Addreality platform replaced 14 different solutions that were earlier used for digital content distribution in Sberbank offices to place digital content and audience analytics; manage digital screens, touch surfaces and other solutions.2
Sberbank marketing specialists have their own visual editor of interactive scripts and the ability to target advertising and informational messages to specific audiences.
Results:
The project covered the network of bank branches in 11 time zones — nowadays this is the largest Digital Signage project in Russia.
LUKoil
Partner: Addrea Company
Case: the traditional broadcasting points morphing into the single digital platform for the LUKoil Company
Partner: Addrea Company
Software developer in digital POS system: Addreality
Project objectives:
Centralized content management.
Service quality assessment.
Solutions:
Information displays deployment through the LUKOIL-Ural and LUKOIL-Chernomorye filling stations with the advertising broadcast, guided menu boards, remote management and content change.
Tablets installation for getting service quality feedback.
Results:
The filling stations are equipped with information displays broadcasting fuel prices, dynamically updated content and advertisement.
Creating the interactive tablets fleet fitted with customer service quality and feedback in the single advertising network.
IQOS
Partner: Vitrina «A» Company
Creating a «Store of the Future» for IQOS with Digital Tree as a central point.
Partner: Vitrina «A» Company
Software developer in digital POS system: Addreality
Project objectives:
Customer engagement into the product choice and communication with interactive materials.
Viral effect — the product information dissemination in social networks by customers.
Increasing incoming traffic and customer loyalty.
Creating the high-tech brand image.
Solutions:
Installation of non-standard video wall in the form of tree with 120 screens creating content for media canvas.
Installation of 8K video wall.
Implementation of directional sound enabling targeting background music in the appropriate place.
Results:
Creating a «Store of the Future» for IQOS with Digital Tree as a central point.
Image project development for new digital product.
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