Incredible interactive installation Digital Tree — Addreality

Addreality Sphere Player

Addreality Sphere Manager: cloud-based media planning and content management system has unified all digital devices in the store into a single instrument with powerful functionality: centralized remote content management, media planning scheduler, equipment status control, automated turn on/off of the devices on the defined schedule;

Incredible interactive installation

Digital Tree

Moscow, Afimall City shopping center, iQOS Store


visitors per year
Afimall average attendance


iQOS is a new high-tech brand
iQOS comes to Russia with a strong digital communications strategy

Addreality platform is selected for the project as a leading innovative technology in digital signage
Digital Tree is installed at iQOS Store in Afimall City


Omnichannel strategy

What makes a Digital Tree?

  • 1. Leaves of the Tree: 120 screens + 120 Intel Compute Sticks

    Synchronous playback of video on 120 screens. The content on all screens is individual, effects are synchronized via P2P connection.

    Each screen is powered by one Intel Stick, which is securely hidden behind the screen. All content mechanics take place in real time without delays.

  • 2. Directed sound

    Sound management limits the influence of external noises and automatically changes the playlist based on pre-defined criteria (for example, reacting to a certain number of visitors in the store).

  • 3. High resolution video walls

    Striking visual content integrated with the entire digital ecosystem.


    digital devices
    management at the single store

Digital Tree in Action


IQOS unified digital ecosystem

About Addreality software for interactive installations

Software platform for digital signage content creation and automation in retail, banks, airports, restaurants and other industries

This creative installation in branded iQOS store attracts new customers and engages them into interaction, helps them to choose the right product and offers unforgettable shopping experience.


Production of the Digital Tree project was a challenge. What we have delivered is absolutely unique in POSM industry; the project has no analogues.

Integrator: Vitrina A

We are happy to exercise such ambitious and creative projects. High quality digital POS materials must serve the goals of the business and the unbelievable attracting effect of the Digital Tree on the iQOS store visitors only proves that.

Software vendor: Addreality


For iQOS Digital Tree, Addreality created a digital ecosystem using three main components of its sphere platform.

Get in touch with a Digital Signage Expert

Saint-Petersburg, Moscow, Dubai. Email:

Project developed in cooperation with Vitrina A.

2016 Addreality | New level of in-store experience. Interactive digital signage platform. All rights reserved.

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