Advertising service for the «7camicie» network in Chinese showroom

Projects Library

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  Sberbank

  Partner: KORUS Consulting Company

  Case: creating a unified system for customer communication based on Digital Signage technology

  Partner: KORUS Consulting Company

  Software developer in digital POS system: Addreality

  Project objectives:

  • Centralized management of advertising and informative content in all bank branches.
  • Providing reasonable information in real time (for example, current exchange rates).
  • The global optimization of labour time required for customer communication.

  Solutions:

  • The single Addreality platform replaced 14 different solutions that were earlier used for digital content distribution in Sberbank offices to place digital content and audience analytics; manage digital screens, touch surfaces and other solutions.2
  • Sberbank marketing specialists have their own visual editor of interactive scripts and the ability to target advertising and informational messages to specific audiences.

  Results:

  • The project covered the network of bank branches in 11 time zones — nowadays this is the largest Digital Signage project in Russia.
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  LUKoil

  Partner: Addrea Company

  Case: the traditional broadcasting points morphing into the single digital platform for the LUKoil Company

  Partner: Addrea Company

  Software developer in digital POS system: Addreality

  Project objectives:

  • Centralized content management.
  • Service quality assessment.

  Solutions:

  • Information displays deployment through the LUKOIL-Ural and LUKOIL-Chernomorye filling stations with the advertising broadcast, guided menu boards, remote management and content change.
  • Tablets installation for getting service quality feedback.

  Results:

  • The filling stations are equipped with information displays broadcasting fuel prices, dynamically updated content and advertisement.
  • Creating the interactive tablets fleet fitted with customer service quality and feedback in the single advertising network.
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  IQOS

  Partner: Vitrina «A» Company

  Creating a «Store of the Future» for IQOS with Digital Tree as a central point.

  Partner: Vitrina «A» Company

  Software developer in digital POS system: Addreality

  Project objectives:

  • Customer engagement into the product choice and communication with interactive materials.
  • Viral effect — the product information dissemination in social networks by customers.
  • Increasing incoming traffic and customer loyalty.
  • Creating the high-tech brand image.

  Solutions:

  • Installation of non-standard video wall in the form of tree with 120 screens creating content for media canvas.
  • Installation of 8K video wall.
  • Implementation of directional sound enabling targeting background music in the appropriate place.

  Results:

  • Creating a «Store of the Future» for IQOS with Digital Tree as a central point.
  • Image project development for new digital product.