Advertising service for the «7camicie» network in Chinese showroom

Projects Library

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  Sberbank

  Partner: KORUS Consulting Company

  Case: creating a unified system for customer communication based on Digital Signage technology

  Partner: KORUS Consulting Company

  Software developer in digital POS system: Addreality

  Project objectives:

  • Centralized management of advertising and informative content in all bank branches.
  • Providing reasonable information in real time (for example, current exchange rates).
  • The global optimization of labour time required for customer communication.

  Solutions:

  • The single Addreality platform replaced 14 different solutions that were earlier used for digital content distribution in Sberbank offices to place digital content and audience analytics; manage digital screens, touch surfaces and other solutions.2
  • Sberbank marketing specialists have their own visual editor of interactive scripts and the ability to target advertising and informational messages to specific audiences.

  Results:

  • The project covered the network of bank branches in 11 time zones — nowadays this is the largest Digital Signage project in Russia.
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  IQOS

  Partner: Vitrina «A» Company

  Creating a «Store of the Future» for IQOS with Digital Tree as a central point.

  Partner: Vitrina «A» Company

  Software developer in digital POS system: Addreality

  Project objectives:

  • Customer engagement into the product choice and communication with interactive materials.
  • Viral effect — the product information dissemination in social networks by customers.
  • Increasing incoming traffic and customer loyalty.
  • Creating the high-tech brand image.

  Solutions:

  • Installation of non-standard video wall in the form of tree with 120 screens creating content for media canvas.
  • Installation of 8K video wall.
  • Implementation of directional sound enabling targeting background music in the appropriate place.

  Results:

  • Creating a «Store of the Future» for IQOS with Digital Tree as a central point.
  • Image project development for new digital product.
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  Rive Gauche

  Partner: Ziglayn Company

  Case: increasing the number of digital points for customer communication in the Rive Gauche chain stores

  Partner: Ziglayn Company

  Software developer in digital POS system: Addreality

  Project objectives:

  • More effective and targeted communication with customers.
  • Advertising content unification.
  • Increasing conversion rate.
  • Promotion of unique brand image.
  • Creating the WOW-effect.

  Solutions:

  • External design
    Deployment of media facades and video walls with interactive assistants.
  • Retail space
    Deployment of gondola shelves, video walls and information displays broadcasting image video clips with advertising content.
  • Sound broadcasting.
  • Checkout area
    Gold card management, displaying up-sell products.

  Results:

  • Rive Gauche has combined stores into single platform of advertising content management in 2016 and added customer interaction points for 2017 in collaboration with Addreality.