Advertising service for the «7camicie» network in Chinese showroom — Addreality

Partner: «Eastidea» Company

Project goals and objectives

  • Complex solution development for 15 Chinese brand shops in 2 years.

  • spec9

    Get detailed statistics and customer behavior full analysis.


  • Addreality WiFi analytics

  • Sound system, communications and interactions management

  • Interactive touch screen monitors

«The Addreality project in our showroom is a strategic development of all the «7camicie» network in China»

Alan Sartori the head of «7camicie»

How it works

  • touch-screen-vertical

    Vertical touch screen monitor`s been installed in the 60 m2 showroom

  • face-recognition

    Computer vision technology detects customers (age, gender and other depersonalized characteristics) while their appearance before device

  • Displaying the appropriate catalog section or brand description

  • New collections, special offers and discounts are displayed in stand-by regime

Key benefits

  • spec2

    Central content management on all the broadcasting points

  • Calculation of dwell time and playbacks frequency

  • Graphic material creating

  • Audience behavior analysis

  • mediaplanning

    Media planning

  • icon1-1

    OTS (opportunity-to-see)

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