the Addreality website means the website in the Internet, located at addreality.com, all rights for its administration are hold by Addreality;
the Software means the complex software “Addreality” (computer program “Addreality Platform”), consisting of three computer program the “Addreality Player”, the “Addreality Designer” and the “Addreality Manager”. Where “Addreality Manager” is a management program for all computer programs mentioned above and can run one or more “Addreality Sphere Player” instances. All exclusive rights for the Software are belong to Addreality according the law and (or) the related deals (agreements, contracts);
The Agreement means as relevant: (a) the End-User License Agreement for Software usage, which defines the order of using of the Software, included as a component (shrinkwrap license), on a simple (nonexclusive) license basis, accepted by the Client upon installing and (or) starting of Software usage; (b) other license agreement concerning the Software usage between Addreality and the User; (C) any other agreement between Addreality and the User, including the Addreality website terms and conditions.
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product/Software and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Performance of the Agreement means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
The processing of your personal data in relation to your use of the Addreality website and/or use of the Software or services, will be subject to this policy. If you disagree with any part, of this policy then you may not access the Addreality website and/or use the Software or services. Should you disagree with any provision of this Policy you shall cease using the Addreality website or any Software/Services immediately. If you are using the Addreality website, Software or services in your own name or on behalf of any entity, you acknowledge this Policy on your or such entity’s behalf (when applicable).
Addreality is the controller, processors and responsible for User’s personal data. Being the controller Addreality independently determines the personal data processing purposes and means.
Contact details of the controller: Addreality Limited Liability Company (Addreality LLC), a legal entity under the laws of the Russian Federation, incorporated on 10th of April 2013 under primary national registration number (OGRN) N1137847149626, located at Office 404, bld. 4A, Kantemirovskaya street, St. Petersburg, Russian Federation, 194100.
User’s Support: firstname.lastname@example.org
Being the controller, Addreality appoints a data protection officer (DPO), who is responsible for overseeing questions in relation to User’s data protection.
Users, being a citizens or residents of European Union, have the right to make a complaint at any time to applicable to you Data Protection Authority and can find contact details of their National Data Protection Authority online at: http://ec.europa.eu/justice/article29/structure/data-protection-authorities/index_en.htm
Addreality would, however, appreciate the chance to deal with your concerns before you approach the DPA so please contact us or our DPO in the first instance.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
Addreality may collect, use, store and transfer different kinds of personal data about you (User) which we have grouped together follows:
Identity Data includes first name, last name, username or similar identifier, official capacity and place of employment.
Contact Data includes correspondence address, email address and telephone numbers.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, browser plugin types and versions, device type, operating system and platform and other technology on the devices you use to access this Addreality website.
Usage Data includes information about how you use our website, products and services.
Addreality does not collect or process any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor does Addreality collect or process any information about criminal convictions and offences.
Addreality needs to collect and process personal data under the terms of the Agreement we have with you and if you fail to provide that data when requested, Addreality may not be able to perform the Agreement we have or are trying to enter into with you (in particular, to provide you identity verification services). In this case, Addreality may have to cancel a service and the Agreement you have with Addreality, but you will be notified if this is the case at the time.
Addreality may use different methods to collect data from and about you including through:
Direct interactions. You may give to Addreality your Identity and Contact Data by filling in online forms provided on the Addreality website. This includes personal data you provide when you: (а) create an account on our Addreality website; (b) submit your information for identity verification.
Third parties or publicly available sources. Addreality may receive personal data about you from various third parties, namely Technical Data from analytics providers such as Google Analytics, Yandex.Metrika and Zoho CRM Advanced Analytics. This allows Addreality to record and analyze how you use Addreality Software and Services. Addreality uses this data on the basis of our legitimate interest as a business in improving our understanding of User’s needs and preferences in order to constantly enhance our services and improve our Software and Services. User may at any time disable collection of your data by these analytics providers, as described on their profile websites.
Addreality will only use your personal data when the law allows us to. Most commonly, Addreality will use your personal data in the following circumstances:
Where we need to perform the Agreement, we have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. Where we need to comply with a legal or regulatory obligation.
User is kindly asked to see information below to find out more about the types of lawful basis that we will rely on to process your personal data. Generally, Addreality does not rely on consent as a legal basis for processing your personal data as we shall process it for the performance of the Agreement.
Collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, examination, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, sampling, erasure or destruction.
(a) If you are a citizen of a European Union country, your personal data processing period ends in 5 (five) years from the termination of interaction between you and Addreality in the Agreement framework. The personal data storage period may be extended from 5 (five) to 7 (seven) years upon the competent authority request.
(b) If you are not a citizen of a European Union country, your personal data processing period for such is unlimited and personal data may be processed by Addreality after the termination of the Agreement.
In some circumstances you can ask us to delete your data. Please note that if personal data is erased at your request, we will only retain such copies of the information as are necessary to protect our or third party legitimate interests, comply with governmental orders, resolve disputes, troubleshoot problems, or enforce any agreement you have entered into with us.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Addreality has set out below, in a table format, a
description of all the ways we plan to use your personal
data, and which of the legal bases we rely on to do so.
Addreality has also identified what our legitimate
interests are where appropriate.
Note that we may process your personal data for more
than one lawful ground depending on the specific
purpose for which we are using your data.
Please contact us if you need details about the specific
legal ground we are relying on to process your personal
data where more than one ground has been set out in
the table below.
|Purpose/Activity||Type of data||Lawful basis for processing including basis of legitimate interest|
|To register you as a new user on Addreality website.||(a) Identity Data
(b) Contact Data
|Performance by us of the Agreement with you.|
|To manage our relationship with you which will include:
(b) Asking you to leave a review or take a survey, providing you with our email newsletters and other email letters in case you are subscribed;
(с) Your Identification on Addreality website for our services and Software providing.
|(a) Identity Data
(b) Contact Data
|(a) Performance of the Agreement with you;
(b) Necessary to comply with a legal obligation;
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our Software/services).
|To administer and protect our business and Addreality website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).||(a) Identity Data
(b) Contact Data
(с) Technical data
(d) Usage data
|(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud)
(b) Necessary to comply with a legal obligation
|To use data analytics to improve our Addreality website, Software and services, User’s relationships and experiences.||(с) Technical data
(d) Usage data
|Necessary for our legitimate interests (to define types of Users for our services and Software, to keep our Addreality website updated and relevant, to develop our business and to inform our marketing strategy)|
Addreality will only use your personal data for the
purposes for which we collected it, unless we reasonably
consider that we need to use it for another reason and
that reason is compatible with the original purpose. If
you wish to get an explanation as to how the processing
for the new purpose is compatible with the original
purpose, please Contact us.
If we need to use your personal data for an unrelated
purpose, we will notify you and we will explain the legal
basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Addreality has put in place appropriate security
measures to prevent your personal data from being
accidentally lost, used or accessed in an unauthorised
way, altered or disclosed. In addition, Addreality limits
access to your personal data to those employees, agents,
contractors and other third parties who have a business
need to know. They will only process your personal data
on instructions of Addreality and they are subject to a
duty of confidentiality.
Addreality has put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Numerous studies have established that data stored in the cloud is less likely to be lost, deleted or leaked than data stored on a personal computer. All Addreality’s data is fully encrypted at rest and in transit, and Addreality employs state-of-the-art firewall and back-up technology. All Addreality’s data is continuously backed up in several high security access-controlled data centers in different locations.
Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:
If you wish to exercise any of the rights set out above, please contact us.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights).