Fascinate, target and analyze your audience in real time

Using Addreality Face module for audience recognition you can increase advertising efficiency

What is Addreality Face?

We make Digital-out-of-Home more effective. Just like online.

  • ### Measure DOOH performance We make your Digital-out-of-Home audience clear and easy to define, just like online. Measure your audience by using video analytics.

    Measure DOOH performance

    We make your Digital-out-of-Home audience clear and easy to define, just like online. Measure your audience by using video analytics.

  • ### Target your audience We help brands and agencies to create real-time targeted interactive projects for different age and gender audience groups.

    Target your audience

    We help brands and agencies to create real-time targeted interactive projects for different age and gender audience groups.

  • ### Use programmatic We provide real time analytical and demographical data, that enables an option of RTB in DOOH.

    Use programmatic

    We provide real time analytical and demographical data, that enables an option of RTB in DOOH.

Start using Addreality Face

  • ### Audience attention is the main thing With increasing number of displays trying to attract audience attention, advertisers need to be sure that their message has been received. Anonymous Video Analytics gives them this acknowledgement.

    Audience attention is the main thing

    With increasing number of displays trying to attract audience attention, advertisers need to be sure that their message has been received. Anonymous Video Analytics gives them this acknowledgement.

  • ### Use real-time opportunities Use Addreality Face for audience data collection to prove advertisers that their content was viewed by target demographic groups. Real-time data collection gives you an opportunity to use programmatic technologies.

    Use real-time opportunities

    Use Addreality Face for audience data collection to prove advertisers that their content was viewed by target demographic groups. Real-time data collection gives you an opportunity to use programmatic technologies.

  • ### 100% product compatibility Addreality Face provided with real-time API and has already integrated with Addreality Manager. You can create interactive projects with trigger-based audience targeting in Addreality Designer.

    100% product compatibility

    Addreality Face provided with real-time API and has already integrated with Addreality Manager. You can create interactive projects with trigger-based audience targeting in Addreality Designer.

Analytics and reports

DOOH audience measurement breakthrough. Addreality Face provides audience data for Addreality Manager. Affordable and easy-deploying audience measurement solution. Instant face detection technology considers even glimpses.

Opportunities

    • Audience measurement: conversions and OTS count, dwell-time, A/B testing of messages
    • Performance marketing: displaying the message for the proper audience

Triggered scripts

New opportunities for DOOH campaigns targeting. Addreality Face is available in Addreality Designer, where you can create flexible playback conditions according to audience behavior. The visual editor enables to create behavioural advertising script without any programming skills. Your content will be shown to your target audience, and the touch kiosk interface will be adjusted for your customers.

Opportunities

    • Creating customized interactive scripts with audience targeting
    • Touch interfaces adaptation based on user’s characteristics

Addreality Face key benefits

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