Integrated Systems Russia In Our Vision — Addreality

Integrated Systems Russia In Our Vision


The 10th Integrated Systems Russia 2016 exhibition was held in Moscow on November 1-3, 2016. It is the only international exhibition in Russia and CIS countries connecting the main players in the field of system integration, audiovisual information and communication technologies.

The conference is dedicated to digital signage and multimedia technologies for museums, exhibition spaces and retailers. It provides a great opportunity for exchange of experience, implementation of ideas and demonstration of modern multimedia equipment.

As a content partner for the event, Addreality took active part in the conference and presented our solutions on the stands of our partners.

At the joint booth of the companies Profdisplay and Iiyama we have opened an interactive bar. There visitors were invited to order a drink using a specially developed interactive menu running on Addreality platform. Also, a touch table was used to display an interactive catalog of home appliances where visitors could get additional information on their selected products.

Drink selection from an interactive bar menu

For the colleagues from AMC company, Addreality created menu-boards presenting the assortment of the "Moychay" tea shop. In the digital eco-cafe opened at the exhibition, everyone could taste a variety of Chinese top quality teas.

Our most innovative solutions were presented at the booth of our partner - Intel. One of them, a combination of face recognition technology with targeted content playback, allows to deliver specific messages to the audience in front of the screen and camera, depending on their age and gender. Here, visitors could also see the interface of Addreality Sphere Manager through which our customers can manage different types of content, including ads, news ticker, currency exchange rates, and weather forecasts, concurrently.

Addreality solution for collecting customer feedback was used for the project by “Medicina 24/7” health care centers chain. An interactive menu offered to rate the customer service by choosing what customers were satisfied with (for example, price range, satisfaction with the services provided, assortment of medications) and what they didn’t like (waiting time to see a doctor, courtesy and politeness from the staff, and others).

Quality assurance interactive menu

The three days of the show were intense and productive for Addreality. We will tell you more about the results of the event in the next post.


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