Addreality joins POPAI

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On June 2, 2016 Addreality has been accepted as an active member of POPAI, the Global Association for Marketing at Retail.

POPAI Russia Association unites largest companies in marketing communications that specialize in sales stimulation and design of the Points of Sale. POPAIs interests include assistance in the development of centralized marketing at retail, analysis of the economic situation in the industry, increase of the quality of services. Since 1936 the Global Association for Marketing at Retail POPAI is a leading non-profit organization that unifies the representatives of the marketing at retail industry- 17 national associations and communities that include 1400 companies with offices across the globe. Addreality specialization is the effective communication with the shoppers through digital devices: screens, audio systems, sensory panels, tablets and video walls. As an expert in digital signage we are excited to share our knowledge and experience with new partners. Immense interest of retailers towards the digital technologies signifies that the marketing at retail is becoming more technological.

We are convinced that the exchange of professional experience and cooperation of Addreality with other members of POPAI Association will provide positive impact on the development of the Russian industry of marketing at retail.

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