Addreality joins Digital Signage Federation

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Addreality is now a member of Digital Signage Federation (DSF).

Digital Signage Federation is a non-profit organization, an independent expert in digital signage market and technologies. Organization’s mission is to build a reliable basis for the growth and development of the digital industry. DSF’s members list includes digital signage professionals, software and hardware developers, distributors and integrators. DSF is an active participant in the creation of international standards and regulations that influence the sales and usage of digital signage technologies.

High level of the software quality and an impressive experience in providing complex solutions for digital signage enable Addreality to take robust participation in the work of the Federation: exchange expertise with other members and directly influence development of the industry. Addreality Platform helps increase the effectiveness of the marketing at the Point of Sale, manage all types of digital devices at the POS, provide detailed analytics on the number of views, flexibly set up digital campaigns. Addreality unifies all digital devices in the shop into a centralized network, maximizing the effectiveness of communication with the audience. By using our technology retailers save up to 80% of the budget for manufacturing, logistics and implementation of printed marketing materials at the Point of Sale. The enlistment of Addreality to Digital Signage Federation is an important milestone in the international expansion of the company.

Besides becoming the members of DSF, Addreality CEO Sergey Galeev and CTO Alexey Rekish have successfully passed Digital Signage Expert Group certification and are now confirmed as certified experts in digital signage. The education program and DSEG certification are universally approved by trade associations, major distributors and vendors.

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