One cloud for all digital touchpoints in experienced retail — Addreality
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2021 Addreality ©
New level of customer experience.
Interactive platform for digital signage managment.
All rights reserved.
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Customer Engagement Platform for personalized
video and audio communication in offline locations

Track every single step of your audience and understand their needs and motivation.
Your programmatic ads are tailored to customers’ needs for boosting sales and get maximum ROI from advertising

Run a 14-day market test

150 clients worldwide with 20M daily audience
managed by Addreality

Each clients receives an average of 2-40% revenue uplift

One Platform for any touchpoints

Connect all the digital surfaces, tablets, displays and background music
to cross-platform centralized content management and audience analytics system

Unlock extra revenue
with an enterprise-grade intelligence platform

  • Cloud-based
    with no limits

  • Pick the most relevant plan and start digitalizing today.

  • On-Premise
    for private cloud

  • Enterprise plan including server license for private cloud and API customization.

  • White label

  • Our technology, your brand. Select your monetization type: OEM, SaaS or revenue share models. Develop your own infrastructure.

Experience of Marketers, Customer Experience and Customer Journey Officers

  • Case: creating a unified system for customer communication based on Digital Signage technology

    Partner: KORUS Consulting Company

    Software developer in digital POS system: Addreality

    Project objectives:

    • Centralized management of advertising and informative content in all bank branches.
    • Providing reasonable information in real time (for example, current exchange rates).
    • The global optimization of labour time required for customer communication.

    Solutions:

    • The single Addreality platform replaced 14 different solutions that were earlier used for digital content distribution in Sberbank offices to place digital content and audience analytics; manage digital screens, touch surfaces and other solutions.2
    • Sberbank marketing specialists have their own visual editor of interactive scripts and the ability to target advertising and informational messages to specific audiences.

    Results:

    • The project covered the network of bank branches in 11 time zones — nowadays this is the largest Digital Signage project in Russia.

  • Creating a «Store of the Future» for IQOS with Digital Tree as a central point.

    Partner: Vitrina «A» Company

    Software developer in digital POS system: Addreality

    Project objectives:

    • Customer engagement into the product choice and communication with interactive materials.
    • Viral effect — the product information dissemination in social networks by customers.
    • Increasing incoming traffic and customer loyalty.
    • Creating the high-tech brand image.

    Solutions:

    • Installation of non-standard video wall in the form of tree with 120 screens creating content for media canvas.
    • Installation of 8K video wall.
    • Implementation of directional sound enabling targeting background music in the appropriate place.

    Results:

    • Creating a «Store of the Future» for IQOS with Digital Tree as a central point.
    • Image project development for new digital product.

  • Case: increasing the number of digital points for customer communication in the Rive Gauche chain stores

    Partner: Ziglayn Company

    Software developer in digital POS system: Addreality

    Project objectives:

    • More effective and targeted communication with customers.
    • Advertising content unification.
    • Increasing conversion rate.
    • Promotion of unique brand image.
    • Creating the WOW-effect.

    Solutions:

    • External design
      Deployment of media facades and video walls with interactive assistants.
    • Retail space
      Deployment of gondola shelves, video walls and information displays broadcasting image video clips with advertising content.
    • Sound broadcasting.
    • Checkout area
      Gold card management, displaying up-sell products.

    Results:

    • Rive Gauche has combined stores into single platform of advertising content management in 2016 and added customer interaction points for 2017 in collaboration with Addreality.
  • Run a 14-day market test

Addreality is not only efficient customer communications and delivering special offers tool but also key to increase of conversion

Mr.Doors
Marketing Department

We run marketing campaigns with Addreality in our stores and this is all retail chain strategic goal

7 Camicie
Digital Transformation Director

Addreality built an efficiency and centrally managed digital communications platform

Globus
IT Department
  • Our people in China:
    how Addreality company runs
    business in China
  • Addreality, the CEE company,
    was granted with global award
    for Store of the future creation project
  • CROC and Addreality
    implemented the centralised
    content management system
    in BOSCH flagship store