Alexandr Semenov

President — GC «KORUS Consulting»

The GC «KORUS Consulting» has been existing for 15 years. Today the staff consists of 600 employees working in Moscow and St. Petersburg. The company creates complex systems for various business industries.

«KORUS Consulting» expects from vendor first of all the market trends identification and the readiness to create the product, which can offer a customer the best solutions on the market.

Its interesting to note that the vendor size isnt important for the company because a small vendor has more flexible service reacting quickly to the market changes.

From this perspective the Addreality Company enables to create the effective interaction point for communication with customers (whether that be an interactive checkout or display). The excellent combination of product and company is the key to success for Addreality.

Nikita Tkachev

Windows Devices and IoT Manager — Microsoft

Despite the fact that Microsoft is a large multinational corporation, it can`t avoid the worldwide IoT trend. One of the main market directions is Digital Signage solution; therefore, the company cooperates with Addreality — its strategic partner that offers SaaS platform for the content management on digital signage devices.

The most perspective solution is Prestigio`s interactive kiosk. There are more budget solutions for existing monitors to which PC sticks are connected in order to transform them into smart kiosks.

In case of ambitious project the custom solution based on Intel NUC and other mini PCs can be used.

Anton Chupilko

Directorv — «Smart cities» center, Innovation Director — AMS

Addreality solutions for smart cities enable to reduce water consumption, basing on the Intel platform integrated into the AMS production and using the digital transformation of advertisement and getting it across to customers.

In the near future the AMS Company is planning to launch bundle including the Addreality software solution, AMS professional displays and players to which Intel NUC is connected. It enables to develop smart cities and become digital market leaders.

Today the main solutions in collaboration with Addreality are: bundles, professional displays with a diagonal of 55 inches and others based on AMS professional matrixes integrating into Intel players.

Oleg Poddubnyi

Director of corporate department — ASBIS

The ASBIS Company has been existing for 30 years. It works at classic distribution and has found recently new niche at digital signage market.

The cooperation with Addreality is considerable due to the similarity between concepts of these companies. Today the situation on the market requires turn-key solutions; therefore, ASBIS in collaboration with Addreality offers such solutions.

Oleg Artemov

Co-founder — Gocream

Gocream is a multi-business digital agency working at brand support and, in recent times, focusing on Digital Signage market. First of all, this refers to the speed of solutions deployment and stability of further project development.

Addreality meets all the requirements. Due to the simple interface and quality technical support the company can deploy a project on any devices in a matter of hours.

Eduard Kimberg

Head of Business Partnering Department — DigiSky

The DigiSky Company has been working at system integration on Digital Signage market more than 5 years and cooperated with Addreality during several years.

According to DigiSky position, the stable growth, flexibility, the option of working in many Russian regions and individual approach to each customer are the advantages of Addreality.

There are a lot of factors attracting DigiSky to cooperation with Addreality. First of all, the vendor must develop creative approach to work with customers and the system integrator must resolve any issues in collaboration with Addreality.

In connection with these factors, the DigiSky Company needs flexible pricing policy.

Igor Isheev

Technical director — Polymedia

The Polymedia Company is Russian major AV integrator considering the Digital Signage industry one of the most perspective key directions.

Polymedia cooperates with west leaders (for example, SpinetiX etc.).

Basic requirements for vendors are: stable hardware and technical support. The Polymedia Company chose the Addreality Company as a partner because of 2 software models: SaaS and On-Premise. Addreality takes creative approach to the platform development, it`s attentive to partners and customers as well. What is more, the company is notable for the rapid development and flexible partner policy.

Andrey Savostikov

Systems engineer of Telecommunication Department — CROC

The CROC Company has been working in the IT market since 1992 and is today one of the top 10 IT companies and the top 3 consulting businesses in Russia.

According to Andrey Savostikov`s words, Addreality provides a fresh perspective on digital signage solutions. One of the most important company advantages is the flexible solution due to the origin of retail industry.

Yulia Seliverstova

Innovative Technology Leader — Initiative Media

Initiative Media is a full-service agency working at the media placement by all channels.

Today the advertising market is overflowed that’s why the only way to attract an audience is creative advertisement.

The Addreality product is necessary both for the Initiative`s clients and for advertisers in general because these effective technologies contribute to the customer engagement and give the option to promote purchases at the POS, analyze the impact of marketing activities and POS materials effectiveness.

Mikhail Kuzminov

Business Development Director for Retail and Distribution Domains — GC «KORUS Consulting»

The GC «KORUS Consulting» is one of the major retail system integrators in Russia.

The technologies are developing rapidly; therefore, the borderland between online and offline is being eliminated. That`s why KORUS Consulting identifies 3 main directions influencing on technology development:

• The buyer identification
• The content segmentation and personalization for a customer
• The technologies enabling to reduce screen production costs

According to the retail industry, the leader will be the one who offers the necessary product in time.

In connection with these factors, these are the Addreality solutions for digital signage that enable to communicate with customers most effectively.