Addreality Designer is destined to create advertising campaign templates and interactive projects, as well as their transmission to Addreality Manager.
Template is a playback scenario for an advertising campaign/interactive project. Such a scenario can comprise content, modules, triggers and directed links between scenario elements.
Texts, sounds, images, animation and videos can be either static or dynamic and received from any external source.
Modules are intended to collect process and show content. Triggers enable to set up relation between any event and subsequent modification of scenario or content of an advertising campaign.
An example of such a rule: if a male customer approaches a broadcast device, the background image switches to a video sequence focused on male audience. Using directed links between the above mentioned scenario elements enable to set a playback sequence for an advertising campaign.
The usage of the abovestated elements allows to simplify advertizing campaigns creation
Addreality Designer enables the following features: