The platform architecture consists of four components:
to create advertising campaign templates and interactive projects. Installation on computers of the staff members responsible for artwork generation.
to playback advertising campaigns on broadcast devices. Installation on broadcast devices.
to control advertising campaigns and broadcast devices. Operation via web interface. Installation on server or operated from Addreality cloud.
to provide interaction of the abovementioned components. Likewise Addreality Manager, to be installed on server or to be used from Addreality cloud.
The transfer is realized by using 443 ports and includes the following data:
The platform components can be operated in accordance with the access rights (roles) of the users. For each role there is a set of available platform features assigned to achieve particular business targets.